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Laura Singer – May 2025 Networking Event Speaker

Laura Singer Marketing Expert speaking at the May 2025 online one networking event

 

Summary of Presentation

Brand Discovery and Marketing Strategy

  • Brand clarity builds trust and recognition; inconsistent messaging is forgettable
  • Key elements: visuals (logo, colors, fonts), tone of voice, messaging
  • Recommend focusing on 1-2 platforms rather than spreading thin across many
  • Brand discovery session (1-2 hours) helps businesses gain perspective and make confident decisions